November 11th, 2008

One of the essentials things to launch a new brand, is (ofcourse) finding a brand name, and while we’re in it .. a logo that goes nicely with it. After a week of thinking, and findings (believe me .. it wasn’t at all that simple to find a name that hasn’t been taken by a concurrent, plus we can’t take something that partially resemble to the existing brands). Finally, the name will be “Zanies” comes from “ze” (the french pronunciation for “the”) and “animals”, we find it pleasant and easy to remember and to pronounce.